We firmly believe that a two dimensional website on it's own is a like an 8-Track tape, or just like a fax machine. The times where you can have a static booklet type of website are getting harder to locate. If your competition decides to construct a website that is three dimensional and is like an immersive world, how can you do stand still? In the event that you do settle on the choice to stand still as opposed to pushing ahead, you will giving the opposition the chance to foster deeper relationships with your clients. You will be allowing your customers to interact with other products in new and interesting ways and risk that they end up trying a different solution instead of going with yours.